About WOW WOMAN and Olga Shmaidenko

Olga Shmaidenko is a photographer, writer and the founder of “WOW WOMAN®”, a platform that aims to shine a spotlight on extraordinary women across the globe. To date, Olga traveled to 17 countries, visited 5 continents, interviewed and photographed over 100 women. From Philippines, Indonesia, Kyrgyzstan to Namibia, Micronesia, Brazil to France, Canada and US, Olga has featured women at the top of their fields, but also uncovered hidden gems in small communities, those humble women who have never been celebrated for being kind or rising over adversity.

Because women no longer fit under one label or designation, expect to find unique combinations of skills and professions in the stories showcased on the platform. WOW WOMAN features include a paraglider and a teacher, fire fighter and a writer, nurse and a community volunteer, physicist and a cook, boxer and an entrepreneur, personalized perfumer and a sailor, immunologist and a body surfer, burlesque dancer and a kindergarten teacher, ER doc and a dancer, correctional officer and a chef, and many many more.

WOW WOMAN is a platform that doesn't discriminate, finding strength in diversity. Olga chooses to celebrate women across all races, ages, cultures and religious backgrounds. Each feature and a story aim to uplift and inspire contemporaries as well as future generations of girls to pick up a passion/hobby, veer off the beaten path, reinvent their professional careers or pursue something uniquely theirs. As an ensemble, the stories show that women are at their best when they help each other, learn from and mentor one another.

Once featured, the woman gains access to a larger WOW WOMAN community and resources / connections as well as ability to become mentor or mentee. The images are free for the subject to be used for any purpose and so far have been used on wow women's websites, blogs, in promotional materials, books, and newspaper articles. Olga is inspired by women's strength and a sheer willpower to keep fighting and persevering. She is currently writing a book about the journey and lessons learned from WOW WOMAN with a connecting thread of what it means to be a woman in this day and age.

Olga Shmaidenko is a transplant twice over. She immigrated from Ukraine to Canada followed by a move to New York City. Prior to becoming a writer and a photographer she completed university in Canada, graduating with Biochemistry and Economics degree. She devoted nearly a decade to an HIV vaccine R&D organization in NYC, and simultaneously developed passion for women's stories while advocating for vulnerable populations (primarily female survivors) at an ER in a New York hospital.

Like so many multi tasking New Yorkers, Olga honed her photography skills while working in vaccine development, eventually transitioning completely to running WOW WOMAN. Her photography has been featured in magazines, on book covers as well as Olympus advertising campaign. Olga is the winner of the indie arts photography award in NYC. She is passionate about helping small businesses with promotional images and marketing help as well as special projects like showcasing a mother + daughter bond. Olga loves to travel, kite surf, climb, paraglide and thrives near the ocean and the mountains. To check out her portfolio and more, visit here.

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