A woman wearing a hard hat walked into a Manhattan coffee shop.

web_H5A8750 copyCroP.jpg

She was wearing a pair of large noise-cancelling headphones, muddy construction boots and exuded a tall order of confidence. Upon exiting she walked right by the “men at work” signs and numerous male specimen and entered a construction zone. I was intrigued. One thing led to the next, WOW WOMAN® idea was born that instant, with curiosity to ask questions and capture women at their best. Find out more here, and follow us on the map here.